New Social Media Rules by the UP Government: What You Need to Know The reach of digital media has been expanding. The state government has come out with a transparent policy to reach out to the people and take our schemes and achievements to them. The government will pay for the advertisements in the same way that is done for the conventional media,” a government official said requesting anonymity. The Uttar Pradesh government will empanel social media influencers and content creators, and issue them advertisements about the administration’s schemes and achievements, with monthly payments ranging between ₹2 lakh and ₹8 lakh to each entity, according to a new digital media policy made public on Wednesday. For X registration, those with a minimum of 500,000 followers should have posted in the past six months at least 15 original videos per month or 30 original posts. Those with 300,000 followers should have 12 original videos or 30 original posts every month for the past six months. Those with 200,000 followers should have posted at least 10 original videos or 20 posts every month. Those with a minimum of 100,000 followers should have posted eight original videos or 15 original posts every month in the past six months. For Instagram registration, those with 500,000 followers should have posted 15 original videos or 30 original posts every month in the past six months. With a minimum of 300,000 followers, the need is for 12 original videos or 30 original posts every month for six months. With 200,000 followers, at least 10 original videos or 20 posts every month must have been posted. With 100,000 followers, the ask is for at least eight original videos or 15 posts. For YouTube registration, those with a minimum of 1 million subscribers, at least 12 original videos every month in the past six months is the minimum requirement. Those with 500,000 subscribers, the need is a minimum of 10 original videos per month for the past six months. For registration with a minimum of 200,000 subscribers, eight original videos are a must every month while those with 100,000 subscribers, at least six original videos per month for the past six months is needed. The number of followers or subscribers will be checked every three months and any change will change the category of the handle, and the nature of advertisement issued. Any agencies or handles that will refuse to carry advertisements issued to them, may be blacklisted. For Facebook registration, there are four categories. Those with a minimum of 1 million subscribers should have posted a minimum of 10 original videos or 20 original posts every month for the past six months. Those with 500,000 followers should have posted eight original videos or 16 original posts per month in the past six months. Those with a minimum of 200,000 followers should have six original videos or 12 original posts. Those having 100,000 followers should have five original videos or 10 original posts, posted every month in the past six months. In Conclusion The Uttar Pradesh government’s new social media rules reflect a growing emphasis on creating a safer and more accountable online environment. While these changes may require some adjustments, they are aimed at fostering a more responsible and transparent digital space. Staying informed and proactive will help you navigate these new regulations smoothly, whether you’re a casual user, a business, or a social media platform. Latest News Simplify Global Trade with IEC Registration By admin / December 13th, 2024 Get Your Company Registered in Just 3 Days: Hassle-Free and Quick! By admin / December 6th, 2024 Understanding EPFO: Objectives, Applicability, Benefits, and Registration Process By admin / December 4th, 2024 Wondering How to Navigate GST Registration in 2024? Let Us Guide You! By admin / September 18th, 2024 Curious About Factory Licenses? This Article Has Everything You Need to Know! By admin / September 11th, 2024